As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

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That is of course Cooper Flagg, the Duke alum and consensus national player of the year who's all but confirmed as this year's top selection. Ahead of the big day, New Balance has rebranded draft ...

sports Mavericks New Balance reveals ‘Flagg day’ celebration ahead of Duke star’s possible Mavs selection Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance is kicking off its Cooper Flagg branding effort with a launch as humble as the young star’s roots: a draft-day watch party in a tiny Maine school gymnasium. The 18-year-old phenom ...

As part of its “Flagg day” branding, New Balance shared a social media video that runs down a few of Flagg’s impressive basketball achievements.