Nonetheless, the carrier had long maintained a management strategy that had consistently returned a profit for over 50 years, leading the airline to become known for its longevity. Even when the ...

After over 50 years of free-for-all seating, Southwest Airlines is switching gears. Starting in 2026, passengers can book ...

Shares of Southwest Airlines (LUV) were up 1.5% in premarket trading on Tuesday to $31.42 vs. the 52-week range of $23.58 to $36.12. Short interest on LUV stands at 10.7% of the total float.

Weeks after dropping its long-standing “bags fly free” policy, Southwest Airlines may be gearing up for broader changes as it works to reclaim customers lost to rival carriers.Southwest CEO ...

For Southwest as a company and the regular flyers who would go out of their way to fly their favorite airline, though, it's hard to see how these policy changes will work out in the long run.