Adobe is unveiling a new set of Firefly features for film producers and content creators. The company’s AI tools are evolving ...

With the new improvement to the Firefly Video model, it can generate more natural motion and smoother transitions.

Adobe is the second big tech company to add audio to its AI videos. But there are some key differences between Firefly and Google's Veo 3.

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Adobe Firefly now offers improved motion fidelity, advanced video controls, and new AI partner models to boost creative ...

Shares of Adobe have struggled in 2025, as investors continue to worry about rising competition from user-friendly platforms.

Adobe Express has launched The AI Guide to explore how people across the UK are using AI in their everyday lives, both at home and at work.·         Key findings show that 40% of people use ...

First, Adobe Firefly allowed creators to generate AI video; now, the AI will help video editors generate audio too ...

News: Adobe Firefly unveils AI-powered video upgrades, including motion control, sound effects, and text-to-avatar tools, ...

Most video models generate footage without any accompanying audio. Adobe is addressing this with a nifty feature that allows ...

In addition to video sound effects, Text to Avatar is launching in beta. It allows you to turn scripts into avatar-led videos.

What’s really got people excited is no downloads. No clunky setup. Just open your browser and boom – all your favourite ...