Sydney Sweeney’s American Eagle ad draws criticism for tone but boosts sales and praise for disrupting woke marketing.

Sydney Sweeney's American Eagle campaign, promoting jeans to support domestic violence survivors, has sparked backlash.

The hype for Sydney Sweeney's ad for the denim brand American Eagle is translating from social media to the stock market.

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

Soon after the ads found their way onto social media, the stock price of American Eagle surged by 10 per cent. And some of ...

Sydney Sweeney has been making a statement in all-denim for American Eagle’s newest ad. The Euphoria star’s bold take on the ...

A new American Eagle advertising campaign centered around actress Sydney Sweeney is credited with propelling the company's stock by more than 15% this week.

The actress and in-demand brand partner helped design the “Sydney Jean,” with 100 percent of net proceeds donated to Crisis ...

American Eagle added about $200 million in market value following the announcement that it has partnered with Sydney Sweeney ...

After American Eagle launched its most expensive campaign yet, starring Sydney Sweeney, the company's market cap rose by $400 ...

American Eagle Outfitters surged 10 percent on Thursday after unveiling a new denim campaign with Sydney Sweeney.