What you need to know about augmented reality, or AR. Augmented reality can figure in a number of ways, such as through AR goggles that combine a view of the immediate surroundings with computer ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet ...

Advertising will likely be augmented reality’s greatest opportunity allowing the digital ads market to create an infinite global canvas for geo-targeted customized ad content.

In 1997, Azuma published a survey on augmented reality (AR). Our goal is to complement, rather than replace, the original survey by presenting representative examples of the new advances. We refer one ...

7 investors discuss augmented reality and VR startup opportunities in 2020 ‘It’s still early, but it’s no longer too early’ Lucas Matney. 11:40 AM PDT · October 20, 2020.

Mercedes-Benz utilizes virtual and augmented reality (VR/AR) technologies for engineering, marketing, driver, and customer experiences, as well as employee training, enhancing various aspects of ...

Augmented reality is increasingly reaching young users such as elementary-school and high-school children, as their parents and teachers become aware of the technology and its potential for education.

Augmented reality, a new approach to digital storytelling that we introduced in February for iOS devices, is now also available on select Android phones. Read about how to use AR on your device ...

Augmented reality (AR) technology hasn’t enjoyed the same amount of attention as VR, and seriously lags in terms of open source development and accessibility. Frustrated by this, [Arnaud Atc… ...

Augmented reality, which superimposes digital content onto a user’s view of the real world, became more valuable for some companies such as Mercedes-Benz USA and L’Oréal SA last year amid ...