The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

McDonald's fans came out in full force to celebrate the return of the beloved Snack Wrap, even causing a shortage of ...

When it comes to fries or chicken sandwiches, fast food connoisseurs tend to have non-negotiable favorites. Those same folks ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

I tried McDonald's new Snack Wraps, which are back on the menu after a nearly decadelong hiatus.

TAMPA, Fla. (WFLA) — McDonald’s is giving Florida customers the chance to rediscover a fan-favorite “snack” for free.

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

I tried McDonald’s new Snack Wraps featuring Ranch and Spicy McCrispy strips—here’s my honest review and what fans are saying ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what they said.