McLaren Racing has announced a multiyear partnership with Sega’s iconic speedster, Sonic the Hedgehog. As part of the deal, ...

McLaren Racing and SEGA announced a new multi-year partnership with Sonic the Hedgehog making SEGA their official gaming ...

Sonic the Hedgehog is famed for his speed and now the video game character has linked up with McLaren as SEGA becomes the ...

SEGA is now the official gaming partner of McLaren Racing, marking a historic multi-year collaboration with gaming icon Sonic ...

Following the recent SpongeBob crossover, SEGA announced another new Sonic the Hedgehog collab, this time with McLaren racing ...

SEGA and McLaren have announced a collaboration between the Sonic the Hedgehog franchise and the car company’s racing division. The collaboration will continue until 2026. In many ways, this is a ...

McLaren Racing has announced a multi-year partnership with Sonic the Hedgehog, naming SEGA the official gaming partner of ...

McLaren and Sega have announced a multi-year partnership, with Sonic the Hedgehog-themed ‘creative integrations’ set to hit the F1 racetrack in future.As announced, the partnership will ‘fuse the ...

SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square takeover on 2-3 July. Louise McEwen, Chief Marketing Officer, McLaren Racing, said: ...

At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the Hedgehog trophy on the podium. This recent announcement honours that ...

Did you know that legendary F1 driver Ayrton Senna once won a Sonic the Hedgehog trophy? As bizarre as it sounds, it’s ...

McLaren Racing has today announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making ...