Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

In a twist no one had on their bingo card, Gwyneth Paltrow has officially entered the chat. The Shakespeare in Love actress is now a self-declared “temporary spokesperson” for Astronomer, the data company that shot to internet infamy after a viral Coldplay kiss-cam moment exposed more than just shy behavior.

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.