Campaign details Brand: Suntory PepsiCo Vietnam Beverage Agency: Zenith Region: APAC Strategy Objective 15 years since the last significant refresh, Pepsi has boldly embraced a new logo embodying the ...

How ‘rolling innovation labs’ inform PepsiCo’s snacks strategy A “rolling innovation lab”, in this context, is a food truck. That’s how the snacks giant is taking its foods and drinks off the shelves ...

Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...

PepsiCo to remove artificial colors from Lay’s and Tostitos in major brand refresh Jessica DiNapoli and Juveria Tabassum Reuters 0:05 ...

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips ‒ artificial colors or flavors ‒ when it re-launches its Lay's and Tostitos brands later this year ...

Campbell’s Snacks division, home to brands like Snyder’s of Hanover and Kettle Chips, has steadily gained market share in the U.S. snack category, particularly in the premium and better-for-you ...

"One step at a time." PepsiCo announces major change to recipes for some of its most popular snacks: 'We're well underway' first appeared on The Cool Down.