Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising ...

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get ...

Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform ...

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era ...

Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...