According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.