Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

The most trusted source of UK adspend data, brought to you from the Advertising Association and WARC.

A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...

Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.

Latest report The Future of Strategy report analyses the results of a global WARC survey of senior strategists. The 2024 report looks at four challenges facing agency strategists and outlines three ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem.

WARC Rankings are the ultimate benchmark for marketing. They inspire and celebrate excellence in creativity, media and effectiveness.

The leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and other drivers of change relevant to marketers.

Latest results from the WARC Creative 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

Almost three quarters – 3.7 billion – of global internet users will be mobile-only by 2025, according to projections from GSMA Intelligence. Five countries are expected to account for half of all ...

WARC Talks A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers.