As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.

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To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale for ...

New Balance is kicking off its Cooper Flagg branding effort with a launch as humble as the young star’s roots: a draft-day watch party in a tiny Maine school gymnasium. The 18-year-old phenom ...

On Monday, New Balance officially deemed June 25 as “Flagg day.” That’s the same day the NBA draft is scheduled to begin at Barclays Center in Brooklyn, New York.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you. Flagg signed with New Balance last August before he even played a game for Duke ...

For New Balance, 'Flagg Day' Means Grit Over Glitz - 06/24/2025. ... New Orleans, LA Brand Insider Summit CPG May 18 - 21, 2025, Nashville Brand Insider Summit Travel & Hospitality ...