If you’re planning to upgrade your iPhone this fall, you may need to prepare to pay more — even if the sticker price doesn’t ...

The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple ...

According to the paper's sources, Apple wants to avoid saying the price is increasing because of tariffs. Apple has long ...

A quick 20% drop would likely prompt investors to label it a "crash," so this is a reality that Apple investors must address.

It's been a while since we've heard about Apple making iPhones more expensive. However, it seems the iPhone 17 models will ...

If you’re familiar with Apple, you probably know that the company rarely (never?) offers discounts on its latest products ...

Apple is reportedly mulling higher prices for iPhones released this fall and is weighing product updates that could be cited as causing the price hikes rather than tariffs.

What do normal people think the Apple Vision Pro is worth? Well, the highest bid was just $1,270 in this clip from a recent ...

The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.

Apple is preparing to raise iPhone prices this fall to offset tariff costs but will avoid blaming US-China trade tensions, ...

Apple is considering linking the price hikes to other developments, which might include new features and designs.