In a twist no one had on their bingo card, Gwyneth Paltrow has officially entered the chat. The Shakespeare in Love actress is now a self-declared “temporary spokesperson” for Astronomer, the data company that shot to internet infamy after a viral Coldplay kiss-cam moment exposed more than just shy behavior.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.