Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

Cruz reposted a photo of Sweeney sensually lying on her stomach, half naked, as her blonde hair falls in waves over her nude chest. She wears tight-fitting American Eagle jeans for the new fashion campaign, which has sparked accusations of racial undertones in its messaging.

The "Euphoria" star rode a Sea-Doo with the muscular guy, who has yet to be identified, on Friday, in photos obtained by Page Six.

Sydney Sweeney's recent collaboration with American Eagle for their fall clothing campaign, titled "Sydney Sweeney Has Great Jeans," has sparked a mix of reactions.

The “great genes” campaign is just the latest is series of major career moves for Sweeney, including rumored talks to star as the next Bond girl Amazon MGM’s new iteration of the franchise, and launching a lingerie line funded in part by Amazon founder—and MAGA-friendly media mogul —Jeff Bezos.

Sydney Sweeney is back in the spotlight, not for a new project, but for what looks like a promising new summer romance. The 27-year-old 'Euphoria' star was photographed cozying up to a mystery man during a lakeside escape to her family’s property in northern Idaho.

Hollywood sweetheart Sydney Sweeney is stirring up romance chatter after being seen holding tight to a handsome mystery man during a lake day by jet ski. Since calling off her engagement to Jonathan Davino in March 2025, the "Anyone But You" actress has been quietly embracing single life.