Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at ...

The confectionery giant has also expanded its relationship with IPG.

The Drum has learned that WPP has lost the American conglomerate’s multi-billion dollar account, with Publicis to lead its media, production, paid social and influencer and connected commerce ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported ...