The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

NBC is brining back more than a theme song when the network resumes its NBA coverage next season. Jim Fagan, the network's ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

Spanish-language TV leader Telemundo will reflect the priorities of parent company NBCUniversal in the coming season by ...

The NBA’s return to NBC, at least partially, as part of the league’s new media package, is a big deal. Why? Nostalgia, mostly. But you can take nostalgia too far, and NBC is doing just that.

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...