Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

NBC has announced that it will use the voice of legendary announcer Jim Fagan for its upcoming NBA coverage, with the late ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

NEWS: Jim Fagan was the voice of the NBA on NBC's promos during the 90s. He passed away in 2019. Using AI, he will be heard ...

Roundball Rock,' the theme song written by John Tesh that became popular during the NBA's run on NBC in the 1990s, is ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

In this week's sports media column, Chad Finn examined what the future has in store for NBC Sports Boston as they might have ...

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...