NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

NBCUniversal announced Tuesday it has concluded its 2025-26 upfront negotiation cycle, reporting the highest ad ... Read More ...

Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super ...

NBCUniversal won't say if advertisers committed more 'upfront' dollars to its media properties, a sign of pressures on the 2024 market ...

By Dawn Chmielewski (Reuters) – NBCUniversal said on Thursday it completed the highest-grossing upfront advertising sales period since its acquisition by Comcast Corp with commitments exceeding ...

The NBCUniversal upfront today kicked off a week of events in New York amid a writers strike. Given the lack of A-list scripted stars, the company turned to one of its animated stars to kick off ...

Hollywood. NBCUniversal Upfront 2024: Check Out The Star-Studded Red Carpet – View Pics It’s that time of year when networks showcase their upcoming season’s programs and talent to advertisers.

As part of NBCUniversal’s pitch this year, for example, it’s touting that it built Peacock with advertising features baked in, rather than retrofitting it to support an AVOD model, said Alison Levin, ...