Push Digital Group is launching a suite of AI enhancements to its advertising operations -- a significant step toward wider ...

Using the right communications solutions to reach voters on their mobile phones, where they spend most of their time, is ...

Political veterans are already finding ways to put generative AI to use, but they’re also approaching it with caution.

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Democrats suffered in 2024 from underwhelming turnout among some of their most crucial voting blocs, according to a new analysis of election data from the American Association of Political Consultants ...