Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to ...

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.