Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand." ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.