News

TAM Sports reports that celebrity-backed ads fall by 13% in IPL 18, with film actors leading endorsements and food and ...
Before initiating a nation-wide roll out, TRAI has collaborated with the Reserve Bank of India (RBI), along with some other ...
The Effie Lions Foundation Board comprises representatives from leading advertisers, global brands, media entities, ...
Meta partners with four VC to launch a three-month accelerator programme supporting 20–30 small and medium Indian gaming ...
Havas updates its AI strategy with new tools like Vermeer and Converged.AI, combining human creativity with machine learning ...
As digital habits surge across age and region, Kantar’s Media Compass 2025 reveals how India’s media landscape is fragmenting ...
Jadeja, who replaces S.N. Sharma, CEO, DEN Networks, is poised to lead the federation through a growing pile-up of policy and ...
Adobe introduces AI tools GenStudio, LLM Optimizer and Agent Orchestrator to help businesses create content, boost visibility ...
Jadeja will succeed Den Networks CEO SN Sharma. Asianet Satellite’s Sankaranarayana has been elected VP, and Sanjay Goyal of ...
The experimental tool, now available through Google’s Search Labs, uses the company’s Gemini AI models to create audio recaps ...
Performance is tracked through TAM’s audience monitoring, and INVIDI serves as the technology partner supporting this ...
The advisory comes under the purview of the Telecom Regulatory Authority of India’s (TRAI) regulations - 4A of the ...