Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

Stagwell reported $564 million in Q1 2025 net revenue, a 6% organic net revenue increase compared to the year earlier.

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...