LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft ...

Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP in real-time through a centralised and ...

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...