The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.

YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.

Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they ...

Best practices for using customer feedback analysis tools To maximise the benefits of customer feedback tools, businesses should consider the following best practices: Set clear objectives: Before ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Industry analyst firm Forrester has published a Global Martech Software ...

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event and apply to their own advertising and marketing strategies.