No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.

Gwyneth Paltrow has stepped into an unexpected role as the “temporary spokesperson” for Astronomer, a tech company embroiled in scandal after its CEO was caught in a viral Kiss Cam moment at a Coldplay concert.

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.