The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Explora Journeys has introduced the second phase of its Explora Club loyalty programme, extending benefits to guests on board ...

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Seabourn has confirmed enhancements to its loyalty program “Seabourn Club", to reflect the needs and preferences of today’s ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

JSX, a luxury public charter airline, just launched Club JSX, a free loyalty program offering 5% flight credit rebates, ...