The average age of the viewers for the Prime Video races was 56.1, nearly seven years younger than audiences that had watched ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

NASCAR’s decision to stream the 2025 Coca-Cola 600 exclusively on Amazon Prime Video has sparked frustration among a core ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

NASCAR enters its third week on Amazon Prime Video. Do you like Prime's Cup Series TV coverage so far? Let us know in our ...

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

Dale Earnhardt Jr. and NASCAR on Amazon’s Prime Video has provided fans with spectacular coverage over the past couple of ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a ...