Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Coco Gauff's line with New Balance continues to expand.

Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

The New Balance 993 Joe Freshgoods “Arctic Blue” is here — and it’s nothing short of icy heat. In this on-feet review, we ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

"I really liked these sneakers, I only wear this brand and this model is the most comfortable. They look stylish" ...

Led by Sydney Sutton and Quincy Wilson, the Bulldogs delivered another strong showing. Archbishop Carroll and St. John’s also ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...