Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

User Experience and Interaction Design - Best Practice Guide This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Image: Shutterstock Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and ...

Forecasted growth rates Amir Rasekh, Managing Director, Nectar360: Stop talking about forecasted retail media growth rates and put this energy into enhancing the experience for customers (the shopper) ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Creative problem solving to the fore; but a lack of systems thinking Jenny Burns, Magnetic: The skills coming to the fore are creative problem solving and human-centered creativity – balancing ...

Big companies have moved too slowly, and now need to master content creation (5-7 videos per day) Päivi Korvela, consultant (ex-Unilever and TikTok Shop): Whether we are ready or not, social commerce ...

Image: Shutterstock You’ve got sign-off, you’ve written a statement of work, and you know there’s going to be some training workshops happening. What do you do now? There’s obviously a lot of planning ...