Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform ...

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your ...

AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...