What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

DV360’s Empty Throne One juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

If journalists don’t decide the best use of AI in journalism, then AI firms will for them, says Christian Broughton, CEO of ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies ...

DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...