According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to innovative strategies, this year’s Chief Marketer Camapigns ...

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Work began with three—sometime painful—lessons. Lesson 1: Start with research The St. Jude research that had been ongoing was used to validate what it had already done, but didn’t pinpoint ...

Shopper/RetailWith high prices and squeezed budgets, consumers will purchase less this back-to-school season. U.S. consumers will purchase fewer back-to-school items in 2025, according to Deloitte ...

Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and ...

Festival MarketingCoachella Marketing Roundup: 21 Brand Experiences How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.