The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

La-Z-Boy launched a new marketing platform, “Long Live The Lazy,” to reclaim the term “lazy,” according to a press release. A national ad campaign will begin airing this week across broadcast, digital ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...