While Astronomer lost their CEO and HR exec amid the Coldplay viral scandal, its marketing team has picked up the slack with a new ad starring Gwyneth Paltrow.

The incident, which occurred last week at Gillette Stadium in Massachusetts, sparked memes and parody videos online.

They’re calling it the best crisis marketing anyone’s ever seen. Astronomer has hired none other than Gwyneth Paltrow to handle the fallout from the Coldplay kiss cam cheating scandal, in which its ...

In a twist no one had on their bingo card, Gwyneth Paltrow has officially entered the chat. The Shakespeare in Love actress is now a self-declared “temporary spokesperson” for Astronomer, the data ...

Gwyneth Paltrow has teamed up with tech company Astronomer after the company's former CEO and HR director were caught having ...

This is the next step if you're Astronomer, the company at which the now-former CEO -- a man named Andy Byron-- and ex-Chief ...

In the wake of a viral kiss cam catastrophe and a double resignation scandal, data automation firm Astronomer has decided to fight PR fire with Gwyneth Paltrow Yes, the wellness queen, Oscar winner, ...

Gwyneth Paltrow joins AI startup Astronomer as spokesperson after a viral Kiss Cam moment involving CEO Andy Byron and a Coldplay concert sparks a PR crisis.

The company's HR exec was caught in the controversy after a video of her with CEO Andy Byron went viral during the Coldplay concert.

Astronomer, the New York data tech firm caught up in the Coldplay concert "kiss‑cam scandal," has hired actress Gwyneth Paltrow for a lighthearted marketing video which capitalizes on the attention ...

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and ...

Reg Wydeven is a partner with the Appleton-based law firm of McCarty Law LLP. He writes a weekly column for The Post-Crescent ...