Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Roundball Rock,' the theme song written by John Tesh that became popular during the NBA's run on NBC in the 1990s, is ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

The late Jim Fagan's iconic voice defined National Basketball Association (NBA) promos throughout the 1990s and early 2000s — ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.