Angelo Smith, the younger brother of Ohio State star Jeremiah, announced a major NIL deal with American Eagle on Friday ...

Alabama star wide receiver, one of the highest-valued college football players, expands his growing NIL empire with another ...

In the new era of NIL, even high school athletes can get in on the action. On Friday, Adidas announced its newest 'Adizero 7 ...

Arch Manning Sets Priorities Straight in Face of NIL, Football Pressure originally appeared on Athlon Sports. Arch Manning is ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

Women’s basketball is entering the spotlight at the same time as new legislation empowers athletes to connect with fans.

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on ...

Goldberg had some thoughts about the evolution of college football and NIL, describing the situation as warfare across the ...

He walked onto campus last week with a private jet’s schedule, not a backpack. A top recruit in football. His name alone earns social media blitzes. He’ll wear school colors for a run‑through, then ...

Deion Sanders is stepping into his third season as the Colorado Buffaloes' head coach, facing a new challenge without his ...

Ahead of the Manning Passing Academy in Thibodaux, La., Arch Manning and Garrett Nussmeier filmed a commercial as part of an ...

It seems the nation's top wide receiver in the 2026 Class, Tristen Keys, has no intentions to let LSU coach Brian Kelly relax ...