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· 4dPayPal to disperse revenue-sharing payments to athletes in Big Ten, Big 12; will not acquire naming rights
The Big 12's agreement is worth nearly $100 million over five years and was born in 2024 after PayPal entered into discussions to buy naming rights for the conference, sources told CBS Sports. The Big 12 opted not to pursue selling its naming rights, but this partnership was the result.
Big Ten and Big 12 leap headfirst into new revenue sharing era with PayPal partnership As much as college athletics centers around the student athletes, they're a business first and foremost.
Big 12 Commissioner Brett Yormark and PayPal CEO Alex Chriss discuss PayPal’s newly announced partnership with the Big Ten and Big 12 conferences to streamline student-athlete payments.
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