Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era ...

Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your ...

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform ...

Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...