Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...

Advertising and marketing departments often aren’t joined up, says Jenny Sagstrom of Sköna, and it could be costing your ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

From launching bold campaigns to reshaping brand strategy, discover how purpose-led marketing, quick thinking and innovation ...

McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author ...

Written live during a Comscore dinner at Cannes, this piece is proof that with a good idea, a glass of wine and a bit of AI, ...

The Drum caught up with the Firsthand CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after ...

As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – ...

With Meta bringing an AI ad solution to market in the next year, GMB Group’s George Bacon imagines how the supposedly fully ...

While digital marketplaces like the PlayStation Store, Xbox Marketplace, and Nintendo eShop are the final stop for purchases, ...

At Cannes Lions 2025, Meta unveiled 11 new AI features and confirmed a $14bn investment for a 49% stake in Scale AI, appointing CEO Alexandr Wang to lead its new “superintelligence” unit.

Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the ...