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How Huge’s Ez Blaine is pushing AI from theory to practice at Cannes
The chief creative officer explains how his team is integrating AI into every stage of the creative process while keeping ...
James Beshara on interconnectedness, failure and finding purpose post-exit
In fourth episode of Exit Right, host Mike Silver welcomes longtime friend and serial entrepreneur James Beshara for a ...
A higher vantage: inside the launch of Marketing2030
At Cannes Lions 2025, the Institute for Real Growth (IRG) launched its Marketing2030 initiative, which aims to define what ...
Cannes: just what happened to you?
In his latest Designism column Brian Collins writes from the city of Cannes in the south of France where he is looking to ...
Alpine roads and western kitchens: In Vietnam, it is all too easy to spot unlocalized ads
Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...
Why CPMs matter and how OOH advertising is winning in 2025
With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...
Jon Cook’s yellow brick road: AI, agency reinvention and a Kansan in line for WPP’s top job
From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a ...
Adland, we have a problem: salespeople are from Mars, marketers are from Venus
Advertising and marketing departments often aren’t joined up, says Jenny Sagstrom of Sköna, and it could be costing your ...
Parenting out loud: why visibility matters in the workplace
Mullarkey shared the practical changes that have made a difference at Taboola, the importance of leadership visibility, and ...
Ad of the Day: BMW introduces the ‘Octowaltz’ in offbeat car spot
Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater ...
More than carnival & soccer: Creative Country of the Year Brazil won’t be reduced to clichés
The Drum talks to Ricardo Silvestre of Black Influence and cultural intelligence firm Peji, as well as Luciana Pessoa of Lado Animation.
Spotify’s creative shift: Kay Hsu on why brands need to watch podcasts
The Drum caught up with the head of the streaming giant’s Creative Lab in Cannes, where it was unveiling a new global Creative Lab Hub and its first Creative Council. But underneath the headlines lies ...