News

A higher vantage: inside the launch of Marketing2030
At Cannes Lions 2025, the Institute for Real Growth (IRG) launched its Marketing2030 initiative, which aims to define what ...
Alpine roads and western kitchens: In Vietnam, it is all too easy to spot unlocalized ads
Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...
Why CPMs matter and how OOH advertising is winning in 2025
With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...
Adland, we have a problem: salespeople are from Mars, marketers are from Venus
Advertising and marketing departments often aren’t joined up, says Jenny Sagstrom of Sköna, and it could be costing your ...
Parenting out loud: why visibility matters in the workplace
Mullarkey shared the practical changes that have made a difference at Taboola, the importance of leadership visibility, and ...
Ad of the Day: BMW introduces the ‘Octowaltz’ in offbeat car spot
Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater ...
Jon Cook’s yellow brick road: AI, agency reinvention and a Kansan in line for WPP’s top job
From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a ...
BBC’s first brand director thinks organization should act as challenger brand
Pressure from streaming services, existential questions around license fee value for money and funding models and even allegations of Tory stooges being drafted into the management structure have ...
Meta’s Nicola Mendelsohn: ‘AI isn’t replacing creativity, it’s scaling it’
We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...
From crisis to comeback: Zoe Hayward on The Big Issue’s big mission
From launching bold campaigns to reshaping brand strategy, discover how purpose-led marketing, quick thinking and innovation ...
Marketing ‘sliding to the side’ of the boardroom. How can CMOs fight back?
McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author ...
Conceived, cooked & published – all during dinner in Cannes
Written live during a Comscore dinner at Cannes, this piece is proof that with a good idea, a glass of wine and a bit of AI, ...